Instagram is the trend of today’s world. Facebook, which acquired Instagram is not the top choice anymore in terms of interaction value or advertising. No one uses twitter anymore except for the some people who loves to rant, and snapchat is only being used for maintaining streaks. I’m not saying that other social media are not useful, but if you are looking to get exposure maybe for yourself as an influencer or a business, Instagram is probably the way to go. Most people literally update their life stories on Instagram daily, be it if having a great weekend, or going on dates, people have drifted more towards updating their life on Instagram after they changed their layout. People like to maintain their accounts according to their own aesthetic and follow accounts that vibe with their aesthetic. With the new insta-stories, Instagram is the best social media platform right now, if you want to get more exposure, just follow these tips to learn how.
Step Number 1: Embrace your own aesthetic
First of all, you need to follow a theme that seems aesthetic to you and also tends to catch the attention of your followers and other Instagram users. The themes that are considered to be aesthetic are the sun kissed theme, the all thing everything white theme with green plants, the white and neon pink theme, and the black and gold theme. Make sure your Instagram account follows a certain theme so that it looks pleasant to the eyes and also shows your followers that you are serious when it comes to slaying your Instagram theme. If the human eye finds the things you post pleasant to their eyes, then you will find your followers increasing in the blink of an eye. For example, I love to do a lot of DIY. So I will probably share it on insta-stories and then my readers can come to this blog to read the full DIY projects.
Step Number 2: Embrace the hashtags
Instagram now lets you follow hashtags as well so remember to use as many relevant hashtags with your pictures to attract people looking for the same thing. Although, you must make sure not to overdo the hashtags no matter how relevant they are because people of this time find it unattractive when others try too hard. Just keep it simple and relevant. Seven relevant hashtags are your maximum limit. Using hashtags will help you gain more engagement and will increase your followers.
Step Number 3: Get help in lieu of help
The next thing you can try to get more exposure by using Instagram is by collaborating with people and companies that promote the same things as you do. Shout out their accounts among your followers and ask them to give your account a shout out among their followers. For instance, if you are a small scale makeup artist that wants to increase her exposure through Instagram then you must collaborate with other makeup artists by making an appearance on each other’s accounts or creating more makeup looks with another. You must also conduct scheduled livestreams to keep your followers interested and engaged.
Step Number 4: Hold a contest
Holding contests and giving out freebies is another highly successful and effective way to bring engagement and get more exposure using Instagram. When you reach a decent number of followers, hold a contest as a way to thank them for the constant support they have provided you. Put up rewards for the winners and post pictures of those rewards and write about how they can win this gift. The conditions of winning that reward must be at least three and not more than five because then people are less likely to engage if they have to do a lot. Ask your followers to like your post, and mention the Instagram handles of their friends in the comment section and ask them to follow your account and like this post. This way you can increase the number of your followers and bring in a lot more engagement and by rewarding the lucky person who complies with the conditions of the contest, you can thank your supporters too. Appreciation of the things that are present always brings more.
Step Number 5: Schedule your posts
If you have a business Instagram account then you have the option of seeing the times when majority of your followers are active and when they are not through your Instagram Insights. So, schedule your posts according to the time and days on which your followers are more active so you can get more likes and bring in more engagement.
Step Number 6: Ask questions
To engage your followers, remember to ask questions in the captions of your posts and keep asking the opinions of your followers so that they comment and mention their friends and if they happen to like your post they will follow you.
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