Friday, 19 February 2016

Some Honesty About Fashion Blogging


A chatty blog post today about something that's been on my mind these last few months. And that is fashion blogging. When I started this blog I loved clothes and styling. I still do! But on the whole, I think fashion blogs have now morphed into something completely separate to anything I remember. These days successful fashion blogs are those written by models who regularly post glossy professional looking photos wearing brand new (often expensive) outfits. There is a place online for these blogs; they're insanely popular! And I do love scrolling through beautiful images on famous fashion sites. It's like flicking through the pages of Vogue. In many ways these blogs are on par if not one step ahead of the magazines.

But what made me want to start writing This Fashion is Mine was reading the blogs of those girls who posted real life 'this is what I'm genuinely wearing on a Tuesday' outfits. From their bedroom, with a plain wall or messy room as their backdrop. Instead of a sponsored post made up entirely of gifted products that only the wealthy could afford, they had a new pair of jeans from Topshop, a knock off designer bag, perhaps the odd gifted item. I was impressed, I was inspired, I could actually buy that bag too! The quality of blogging has increased tenfold which is amazing to see. I want to post quality photos and content of course, but I can't and don't want to compete with the professional fashion bloggers of today. They are great at what they do, it takes hard work and determination. Over the years this blog has become more 'lifestyle' themed as I enjoy writing about a bit of everything (hence the style, beauty, life tagline) and the fashion has taken a backseat.

Albeit a little nervously, I've started to blog about fashion and style again. You may have spotted my new What I'm Wearing series that I hope to keep up with. It's about personal style and practical clothes. I want to share my real-life outfits on This Fashion is Mine. But first there are some things you should know....

I wear the same outfit more than once. I mainly buy clothes in the sale. I have items in my wardrobe that have been there for years and I still want to wear them! I don't have an income that allows me to shop for new clothes every weekend. I might treat myself to a dress or a top once in a while. I rarely go on shopping sprees anymore. I shop online 95% of the time. I don't make an effort when I'm staying indoors working from home, I'll be wearing a big old jumper and joggers. My wardrobe is a beautiful rainbow of black, grey and white. I like comfortable clothes. I don't leave my style comfort zone very much. I'm very grateful to receive samples from companies when it happens, and I choose carefully who I want to work with and what I want to feature on This Fashion is Mine.

I may be a professional photographer but running a business leaves me with hardly any time to take creative outfit photos of myself! I'm usually behind the camera. Once in a while I like making the effort with a tripod and a remote. It's surprising how much time it takes to dress yourself, pose for (flattering) pictures and edit them. Before you know it any usable natural light has disappeared!

So my plan of action for the future is to go my own way, not to feel disheartened that I can't post about fashion in the way that others do. Just post what I can manage. My style might not be to everyone's taste. It might not be particularly inspirational. It's usually just skinny jeans and a lot of black. But I am inspired by the way people put clothes together and will look for my own versions of those pieces to make up an outfit of my own. I hope my readers (that's you) can find the same enjoyment from this blog. Many thanks for reading if you made it this far! I'd love to know if anyone shares my views and/or writes a blog that goes against the norm when it comes to fashion blogging.


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24 comments

  1. Good to hear - and why should you be nervy about posting this? You do you.

    x

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  2. This really was a lovely post to read through. I've always wanted to start taking outfit pictures but I've just never felt good enough to do it. Maybe one day though, and I really do hope you get back into it all! x

    Jodie // Jodie Loue

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    1. Thanks Jodie - I hope you go for it with the outfit posts! Don't feel any pressure from other fashion bloggers and let your personal style shine through x

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  3. I think that every blog has its own target audience, and so by dressing how you dress and sharing it however you choose to share it you will find an audience that appreciates you and your style just as it is! Lovely post. Molly x
    www.mollipop.co.uk

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    1. Thank you Molly, I completely agree :) x

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  4. Great post, I find fashion the hardest to post about because on a day to day basis I'm wearing what I'm comfy in for college.

    http://abigailalicex.com

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    1. Thanks Abigail, I'd be interested to see what comfy outfits people wear to college though! x

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  5. I think it's cool and I am just like this- I'm no professional and I prefer the people who post what they genuinely wear, not people who change outfits to do photoshoots. There is a place for those bloggers, too- they are just not typically the type I like to follow. My blog has been on hiatus but once I install my new theme and re-name it, I definitely plan on posting my outfits again. I am pretty broke so I hope that I can show people that it's possible to look good even with the barest of budgets.

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    1. I agree! I'm really enjoying seeing 'real' outfit posts of what women are wearing on an average day. It's totally possible to look good without spending a fortune x

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  6. First time I have read this blog and it makes so much sense to me....I don't want to read about models at all....give me everyday stuff which I can relate to.
    Thanks for a wonderful post and keep going!
    Best wishes from a very wet Northern Ireland - as wet as Manchester I imagine!

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    1. Hi Joyce, thank you so much! Hope you'll stick around to see my everyday outfits :) x

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  7. cannot stress how comforting it was to read this post! i'm exactly the same as you in terms of my wardrobe choices and lack of shopping sprees and sometimes, it is a little disheartening to have to compete with all the professional fashion bloggers. i definitely love reading 'normal' outfit posts more too as it's something i can maybe buy if i really love it. as opposed to just lusting over a £400 bag!

    xo Sarah
    http://absolutelysarahx.blogspot.com

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    1. It's good to hear other people feel the same way. I love seeing personal style posts and someone styling the same pair of trousers again and again. It's unrealistic to think we only wear items in our wardrobe once! x

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  8. I've actually unfollowed a lot of these fashion blogs as I got bored flicking through what looks like a fashion ad in a magazine. As you say the outfits are often too expensive and I like style blogs where I can see something I like and actually be able to purchase it. Good luck to them as they are obviously doing so well but they are just not for me anymore.

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    1. Ah Sam I feel exactly the same way. I love blogs I can relate to featuring clothes I can afford and find! x

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  9. You've perfectly articulated how I feel about blogs! This is why I stopped blogging for a really long time - I was getting too bothered about trying to keep up with amazingly high quality photos in nice, outdoors environments and only posting new outfits. But that isn't realistic and it isn't what I usually look for in other blogs. I love seeing how people re-wear different items and seeing what people wear to school or to work. So you have at least one loyal reader of your outfit posts here :) xoxo

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    1. Ah thank you Alice! Totally agree with your comment x

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  10. I agree with you - I love to look at OOTD posts by real people with real clothes that can inspire me! Overdone models aren't so inspiring!

    http://xxalldolledupxx.blogspot.co.uk

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  11. Yup this post is basically how I've been feeling too! I can't and don't really wanna compete with the glossy vogue blogs, and I really miss ~real~ outfits of the day too

    Charlotte Harvs | Blog

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  12. Dear Gwen,

    Hello from India! I've been a follower of your blog for quite a while and I must say that I love this place precisely for the fact that your style is very real, very achievable and absolutely comfortable without compromising on the fashion quotient.

    So when you know that people like me around the world admire you, your style and your honesty, you must be doing something right! :)

    Keep writing,
    Cheers,
    Shilpa

    www.pslife.in

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    1. Thank you so much Shilpa! That's lovely to hear xx

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  13. love this post, honest is the perfect description. this is how I feel about blogging, I'm the same, most thing bought in the sale and often pieces ive owned for years. it hard to post regualarlly as I have a busy full time job. I can never compete with the big blogs and do get jealous quite often reading them but I enjoy fashion blogging and try to focus on what I enjoy in my blog than the jealous of the perfectness of others
    Lauren

    livinginaboxx | bloglovin

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    1. Thanks Lauren, fashion blogs don't all need to be the same, how boring would that be! We can each blog in our own way and celebrate the idea that we're different. I'm just as interested in seeing how people style clothes they've owned for years! xx

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